Mi Band 3 Primary Function: Kōpaki Tāngai Hākinakina nā Xiaomi

Ko te hoahoa Mi Band 3 Primary Function: Kōpaki Tāngai Hākinakina nā Xiaomi he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Mi Band 3 Primary Function: Kōpaki Tāngai Hākinakina

nā Xiaomi

Kiritaki: Xiaomi

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

26,001

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #90017

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Mi Band 3 Primary Function: Kōpaki Tāngai Hākinakina

Book Text: Ko te Mi Band 3 he hoahoa kōpaki mō tētahi tāngai hākinakina. Ka whakamahi te kōpaki i tētahi āhua ngahoa 3 hei tino tohu ā-kanohi, e karapotia ana e tētahi tauira i whakaawea e tētahi ara oma. Ka toro te tauira ki te pouaka katoa, ā, ka whakaatu i te nekehanga o te hākinakina mā ngā rārangi ngahoa. Kua tapahia ā-mātini te pouaka, kua whati mai i te pepa, ā, e 108 mirimita te teitei, e 75 mirimita te roa, e 32 mirimita te whānui. Ka tohua ngā momo rerekē e ngā tae rerekē. Ka mau tonu te raupapa ki tētahi hoahoa taurite kia kitea tonu ai i runga i ngā papa hokohoko.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Mi Band 3 Primary Function: Kōpaki Tāngai Hākinakina te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Mi Band 3 Primary Function: Kōpaki Tāngai Hākinakina he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Mi Band 3 Primary Function: Kōpaki Tāngai Hākinakina he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Inenga & Pēketanga: dimension
height 108, Length 75, width 32mm
Tūtohu: Sport, band, electronic, packaging, colorful
Hangarau Whakanao: material: Paper
Structure: paper die cut and fold to box.
Wero Hoahoa: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Rangahau: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
Whakaaweawe: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
Roanga o te Kaupapa: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
Rerenga Mahi: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
Pātene: Copyrights belong to Xiaomi Inc, 2019
Ngā Mema o te Rōpū: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
Whakamana Whakaahua: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge