Parahi Whakairoiro · 2020
Pleady Branding Tuakiri Waitohu
- A' Design Award Parahi 2020 in Whakairoiro
- CLIENT: Good Morning Inc
- Estimated Number of Design Views: 29,478
- Verification code 2367930E9C · Verify this award
Colors
About Pleady Branding Tuakiri Waitohu
Ko Pleady Branding he kaupapa tuakiri waitohu i hangaia mō tētahi kaihanga tepa motuhake. Ka whakauru te kaupapa i te ingoa waitohu, te waitohu tikiona, te whakakete, ngā paetukutuku, ngā puka hua, ngā kiriata waitohu me ngā wharau whakaaturanga hokohoko. Ko te ingoa e hono ana i ngā kupu play me ready. Ko te whakawhitiwhiti kōrero e hangaia ana huri i te kīwaha Tape or Lose me tētahi whakaahua matua o tētahi kaipahōhō wahine, i whakaarahia mai i te rārangi e rere ana puta noa i te waitohu tikiona. Ko tētahi tae waitohu kōwhai-kākāriki e tohu ana i te aronga ki runga i ngā kaitākaro hākinakina. Ko te whakahaere tae e pupuri ana i te tae waitohu kia rite tonu i runga i te pepa, i te kiriata, ā, i ngā mata matihiko hoki.
About the A' Design Award Parahi
Ko Pleady Branding Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pleady Branding Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pleady Branding Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Press Kit
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
