DIY Spice Blends by Chef Heidi Nga Tohutao Aapori Pāpāho Pāpori by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Nga Tohutao Aapori Pāpāho Pāpori by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.

HiriwaPānui Hokohoko· 2020

DIY Spice Blends by Chef Heidi Nga Tohutao Aapori Pāpāho Pāpori

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award Hiriwa Winner in Pānui Hokohoko Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Nga Tohutao Aapori Pāpāho Pāpori

Ko te Unilever Food Solutions nga mema o Chef Heidi Heckmann e tohaina ana (Chef Heidi Heckmann) (Cape Customer, chef Cape Town) ki te hanga 11 nga tohutao ahurei Spice Blends ma te whakamahi i nga Punaha Robertsons Spice. Hei waahanga o te kaupapa "Ma Te Haerere, Ko to Panui" te whakaaro kia hangaia he whakaahua ahurei me nga hoahoa ma te whakamahi i enei kai ma te miihini Facebook whakangahau. Ia wiki ka tukuna te ahurei Spice Blends a Chef Heidi he Facebook Canvas Post te hunga pāpāho. Kei te waatea hoki enei tohutao mo te tangohanga iPad i te paetukutuku o te UFS.com.

The Recognition

About the A' Design Award Hiriwa

Ko DIY Spice Blends by Chef Heidi Nga Tohutao Aapori Pāpāho Pāpori te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko DIY Spice Blends by Chef Heidi Nga Tohutao Aapori Pāpāho Pāpori he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko DIY Spice Blends by Chef Heidi Nga Tohutao Aapori Pāpāho Pāpori he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew