Follow Me Kai Kōpaki by Juntao Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2020

Follow Me Kai Kōpaki

by Juntao Liu

Client: Hills Culture Communication

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

Verify Award Status for #90886

View at A' Design Award Press Release Award Badge

Colors

The Design

About Follow Me Kai Kōpaki

Ko Follow Me he hoahoa kōpaki mō ngā kai huawhenua Puta. E aro ana te hoahoa ki ngā kaihoko rangatahi, he rōpū kāore i tino manaakitia e te kōpaki tuku iho e whakamahia ana mō ēnei momo hua. Ko ngā huānga hoahoa tino nui anake kua puritia, nā reira ka pōto, ka hātepe, ka wātea hoki te āhua o te kōpaki. Ka whakakapia e tētahi reo ataata māmā me te āhua Zen ngā momo whakapaipai kua waia, ka whakarerekē i ngā tūmanako noa mō ngā hua Puta. E 80 mā te 40 mā te 300 mirimita te rahi o ia kōpaki. Ko te whāinga kia māmā ake te whiwhi kai huawhenua ki te hunga rangatahi.

The Recognition

About the A' Design Award Hiriwa

Ko Follow Me Kai Kōpaki te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Follow Me Kai Kōpaki he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Follow Me Kai Kōpaki he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Target Customer Group Of This Product Is Mainly Young People, While The Current Packaging Is Relatively Traditional, And There Is A Mismatch Between The Target Customer Group And The Product. Through Combing The Products, The Designer Only Keeps The Most Essential Design Elements, Making The Products More Concise, Fashionable And Approachable.
Dimensions & Packaging: 80mmx40mmx300mm
Tags: A, Buddhism B,food
Inspiration: This Is A Packaging Design Of Buddhist Vegetarian Food. Through Concise And Zen Visual Language, The Designer Breaks People's Inherent Cognition Of Buddhist Products In The Past And Makes The Products Younger And More Approachable.
Project Duration: The project began in xi 'an in June 2018 and was completed in xi 'an in November 2018

Read the Press Release