Aava Ko Nga Taapiri by Maja Maksimovic is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2020

Aava Ko Nga Taapiri

by Maja Maksimovic

Client: Aavalabs

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

Verify Award Status for #91182

View at A' Design Award Press Release Award Badge

Colors

The Design

About Aava Ko Nga Taapiri

Te tapanga me te takai pouaka mo te waitohu kai hauora e whai pakiaka kaha ana i te Nordics. Ko te hoahoa me whai ahua taiao, ina koa ko nga kai he mea taiao. Ko nga roopu taupori whainga ko nga tane me nga wahine kei roto i o raatau 30s, 40s, 50s, me te 60s. Ka taia te pouaka ki runga pepa me te matt celloglaze. Ahakoa ko te kirihou maramara ka tohua mo te ipu na te mea ko te kirihou tino utu nui i muri i te hangarua.

The Recognition

About the A' Design Award Hiriwa

Ko Aava Ko Nga Taapiri te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Aava Ko Nga Taapiri he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Aava Ko Nga Taapiri he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
Dimensions & Packaging: Box dimensions 65 x 65 x 112 mm
Label dimensions 180 x 70 mm
Tags: Packaging, Supplement, Health, Nature, Vitamins
Production Technology: The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
Design Challenge: In terms of design, the challenge was merging different varieties of plants into one
Research: Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
Inspiration: A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
Project Duration: The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
Team Members: Maja Maksimovic, Otso Kääriäinen
Image Credits: Aavalabs