Borboleta Pūnaha Waitohu by Juan Eugenio Mallo Camera

Borboleta Pūnaha Waitohu by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2020

Borboleta Pūnaha Waitohu

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

A' Design Award Hiriwa Winner in Whakairoiro Category

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Colors

The Design

About Borboleta Pūnaha Waitohu

Ko Borboleta he pūnaha waitohu i hangaia mō ngā whatunga teihana penehīni e rua nā te rōpū rangatira kotahi i Parahi. Kei te mahi a Dislub ki te tuawhenua raki-mā-rāwhiti, ā, kei te mahi a Equador ki te raki, ā, ka mau tonu ngā whatunga e rua i ō rāua ake ingoa. He tohu tiritahi i te āhua o te pūrerehua e hono ana i ngā waitohu e rua. E tohu ana te pūrerehua ki te panonitanga me te whakahoutanga, ā, ko tōna ahua hoki e whakaaro ana ki te tātai o te rohe o Parahi. E toru ngā tae e whakamahia ana, kotahi mō ia kamupene, ā, ko te tuatoru mō tō rāua whakakotahitanga. Kua hangaia te moko ki runga i te matiti kōtaha-ā-waeine.

The Recognition

About the A' Design Award Hiriwa

Ko Borboleta Pūnaha Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Borboleta Pūnaha Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Borboleta Pūnaha Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas