Mooncraft He Papa by O&O Studio Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2020

Mooncraft He Papa

by O&O Studio Ltd

Client: O&O Studio

A' Design Award Parahi Winner in Roto Whare Category

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Verified Award Winner

Verify Award Status for #91580

Tūhura Ratonga Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mooncraft He Papa

E piri ana ki te Bund o Shanghai, te wharenui o Shiliupu e ki ana i nga korero whakaari mai i nga wa o mua - mai i nga wharf tae ki nga taara, nga whare taonga tae atu ki nga tuuroa, me whakanuihia enei. Ko te noho ki tenei rohe South Bund, Mooncraft, i hangaia e O&O Studio, e tu ana mo te waahi e korero ana i tenei waa mo te wa angitu. Ma te miharo i te taha o te awa o Huangpu i nga wa o te ahiahi, he pai te whakanoho Mooncraft kia pai ai tetahi ki te okioki me te pupuhi marama. Mooncraft - he waahi e whakakiia ana i te waa me nga korero, ma te maarama me te awhi i te waimeha me te waatea.

The Recognition

About the A' Design Award Parahi

Ko Mooncraft He Papa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Mooncraft He Papa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Mooncraft He Papa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mooncraft is a boutique bar located at the Cool Docks in Shanghai, which was originally a grease factory in the Shiliupu era on the South Bund. Mooncraft integrates all the design elements as one identity, from the branding of the bar to its architectural and interior design which draw inspirations from the Shanghai Bund and Shiliupu history. The bar includes hand-crafted beer bar, whiskey bar, restaurant, and a rarely seen robotic bartender.
Dimensions & Packaging: Mooncraft has a 130sqm floor area. Its main elevation is a composition of two 3m high dockside warehouse inspired weathered steel portals that plug onto the façade openings. They come as an inverted U-shape that forms the entrance, and an upstand U-shape with operable window and balcony that connect the inside and outside space. The craft-beer bar has a 1.1m high countertop while the whiskey bar is 0.7m high as it sits on top of a raised platform which also distinguish the two spaces seamlessly.
Tags: mooncraft, lunar, mirror, reflection, moments, shanghaibund, shiliupu, dockside, boutiquebar
Production Technology: Mooncraft occupies three connecting shop units and operates as one single space. The original site has a lack of sense of space and is overloaded with three shopfronts. By making use of additional partitions and raised platform, the existing structure is being absorbed and the site is further broken down into several zones with back of house space hidden. A clear frontage as main entrance and a rear elevation are created, as well as making a logical spatial arrangement possible.
Design Challenge: The main challenge is to create a unique place for the client. O&O established close dialogues with the client to understand the specific requirement, and carried out detail studies on the site analysis, spatial arrangement, materiality, ergonomics, lighting and most important from a users perspective. In addition, it is also a relatively rare case where the designer creates a new brand including its name and logo, as well as integrating this into the entire architectural and interior design.
Research: While there are rich layers of historical and contextual references for inspiration, O&O Studio do not want to create a literal themed design but having an exquisite conception. Together with a simple material palette including weathered steel, stainless steel and back painted glass, the circular and mirror elements play an important part throughout, mimicking different moon-themed scenes and reflective sky, with the folding mirrors that is purposely placed that create wonderful reflections.
Inspiration: Imagine the full moon hanging above the Huangpu River at the Shanghai Bund. The geometry of the river forms a glass that holds rich history of the city, together with the yellow lunar gradually dipping into the glass, form the logo of Mooncraft. Created by O&O Studio, Mooncraft stands for a place that holds moment of dialogue at the once prosperous Shiliupu era. It is a place that is filled with time and stories, for one to sense and embraced with a tipsy and emotional moment.
Project Duration: The project is located in No.505 Zhongshan South Road, Shanghai, PRC. It started in September 2018 in was completed and soft opened in June 2019.
Operation Flow: The client requires several functions to take place in Mooncraft in a relatively mere space. While trying to maintain scenic Cool Docks water feature and the amazing South Bund views the for the customers, there is a need for several back of house spaces. A combination of U-shaped bar counter, partitions, and raised platform play an important role to create a sense of space as well as meeting the requirement from the client on the bar functions.
Patents: Copyrights belong to o&o studio.
Team Members: Eric Chan
Suzanne Li
Image Credits: Image #1: Photographer Tian Fang Fang, Mooncraft, 2019
Image #2: Photographer Tian Fang Fang, Mooncraft, 2019
Image #3: Photographer Tian Fang Fang, Mooncraft, 2019
Image #4: Photographer Tian Fang Fang, Mooncraft, 2019
Image #5: Photographer Tian Fang Fang, Mooncraft, 2019