Seotun Saram Kāwai Whakaahua Umanga nā Yangji Kim

Ko te hoahoa Seotun Saram Kāwai Whakaahua Umanga nā Yangji Kim he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

Seotun Saram Kāwai Whakaahua Umanga

nā Yangji Kim

Kiritaki: Seotun Saram

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

13,560

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #91596

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Seotun Saram Kāwai Whakaahua Umanga

Ko Seotun Saram he kāwai whakaahua umanga mō tētahi ratonga e hono ana i ngā tāngata e rapu ana i te āwhina ki ngā kaikōrero tohunga. Ko te ingoa e pā ana ki tētahi tangata kāore anō kia mātau, ā, e kī ana te kupu ārahi kei te tīmata pōhehe katoa tātou. He kōrero pakiwaitara e whakaahua ana i te tikanga kōrerorero mō ngā tāngata kāore i te mōhio ki te kōrerorero tohunga. E rua ngā ariā o te kōrero: ko Seotun, he kaiwhaiwhai e kōpikopiko ana, me Gobukki, he kaikōrero pōturi engari pono. Ko te kiko pepa mahana, te kikorangi hōpara o te rangi i te pō, me ngā tohu tuhi-ā-ringa e hanga ana i te pūnaha ataata. Ko te whāinga kia whakaatuhia te kōrerorero hei mea whakahoahoa, mahana, haumaru hoki.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Seotun Saram Kāwai Whakaahua Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Seotun Saram Kāwai Whakaahua Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Seotun Saram Kāwai Whakaahua Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Inenga & Pēketanga: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tūtohu: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Hangarau Whakanao: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Wero Hoahoa: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Rangahau: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Whakaaweawe: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Roanga o te Kaupapa: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Rerenga Mahi: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Ngā Mema o te Rōpū: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim