Sincha-Man Tuakiri Umanga nā Donggyun Kang

Ko te hoahoa Sincha-Man Tuakiri Umanga nā Donggyun Kang he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

Sincha-Man Tuakiri Umanga

nā Donggyun Kang

Kiritaki: Sinchaman

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #91597

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Sincha-Man Tuakiri Umanga

He kaupapa tuakiri umanga a Sincha-Man i hangaia mō tētahi ratonga riihi me te hiri motokā iti. Kua hangaia te tuakiri i runga i tētahi āhua toa, nā te mea e mōhiotia whānuitia ana ngā toa mā ō rātou tohu. Ko ngā whakaahua, ngā whakapaipai, ngā tohu me te tā reta i tuhia ki ngā rārangi kikorangi mātao e whakaatu ana i te pono, te whakapono me te tere. Ko tētahi tohu e whakaatu ana i te whiwhiwhiu māramatanga toa e tautoko ana i te kaupapa. Ka whakamahia ōrite ēnei huānga puta noa i ngā pāpāho ipurangi me te ipurangi-kore. Ko te whāinga a te tuakiri he hoatu ki te waitohu hōu he mōhiotanga kaha me he whakaaro pai i roto i tētahi mākete kikī.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Sincha-Man Tuakiri Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Sincha-Man Tuakiri Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Sincha-Man Tuakiri Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Inenga & Pēketanga: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Tūtohu: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Hangarau Whakanao: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Wero Hoahoa: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Rangahau: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Whakaaweawe: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Roanga o te Kaupapa: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Rerenga Mahi: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Ngā Mema o te Rōpū: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim