Ko te hoahoa Antme Kaupapa Whakahaere Umanga nā Donggyun Kang he kaitoa whakahirahira o te 2020 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.
RinoWhakairoiro· 2020
Antme Kaupapa Whakahaere Umanga
Kiritaki: Ant:me
Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #92227Te Hoahoa
Mō Antme Kaupapa Whakahaere Umanga
Ko Antme he kaupapa whakahaere umanga i hangaia mō tētahi kaipakihi e whakaahua ana, e hoko ana hoki i te kākahu kurī, ā, e tuku ana i ngā akoranga mā ngā rangatira me ō rātou kurī hoa. Ko te waitohu e hono ana i te tangata me te kurī, i tāhia hei porowhita, hei whakaatu i te hononga i waenga i te tangata me te kurī. Ka tukurua, ka whakakotahihia hoki te kaupapa toi kia hangaia ai he tauira ka whakawhānui atu ki roto i te tini āhua. Ka whakamahia ēnei tauira ki te whakapaketanga hua, ki ngā rawa pakihi, me ngā pāpāho tuihono. Ko te whāinga o tēnei waitohu he whakaatu i tētahi āhua ātaahua, whakahoahoa, tāpiri atu ki te mātauranga hōhonu o te kaipakihi nei.
Te Whakamihi
Mō te A' Design Award Rino
Ko Antme Kaupapa Whakahaere Umanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Antme Kaupapa Whakahaere Umanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Antme Kaupapa Whakahaere Umanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
- Inenga & Pēketanga
- Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
- Tūtohu
- Antme, CI, BI, Corporate Identity, Brand Identity, Branding
- Hangarau Whakanao
- Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
- Wero Hoahoa
- We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
- Rangahau
- We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
- Whakaaweawe
- Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
- Roanga o te Kaupapa
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Rerenga Mahi
- Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
- Ngā Mema o te Rōpū
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
Kaitautoko
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