Winetime Seafood He Toka Kapi nā Olga Takhtarova

Ko te hoahoa Winetime Seafood He Toka Kapi nā Olga Takhtarova he kaitoa whakahirahira o te 2020 A' Design Award Pāratinamu i te Wāhanga Whakataetae Hoahoa Takai.

PāratinamuTakai· 2020

Winetime Seafood He Toka Kapi

nā Olga Takhtarova

Kiritaki: Sot B&d

Kaitoa o te A' Design Award Pāratinamu i te Wāhanga Takai

988,506

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #92361

Tūhura Anō Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Winetime Seafood He Toka Kapi

Ko te hoahoa mo te whakakao mo te raupapa Winetime Seafood me whakaatu i te hou me te pono o te hua, me wehe ke atu i nga kaiwhakataetae, kia noho maramarama, kia marama hoki. Ko nga tae kua whakamahia (he kikorangi, he ma me te karaka) ka hangaia he rereke, ka whakanui i nga huanga nui me te whakaatu i te tūnga waitohu. Ko te ariā ahurei kotahi kua whakawhanakehia e te maatai mai i etahi atu kaihanga. Ma te rautaki o nga korero korero ka taea te tautuhi i nga momo hua o te raupapa, me te whakamahinga whakaahuatanga hei whakakapi i nga whakaahua hei whakanui i te peepeke.

Te Whakamihi

Mō te A' Design Award Pāratinamu

Ko Winetime Seafood He Toka Kapi te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Winetime Seafood He Toka Kapi i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Winetime Seafood He Toka Kapi tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Inenga & Pēketanga: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Tūtohu: seafood, fish, frozen food, packaging, branding
Hangarau Whakanao: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Wero Hoahoa: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Rangahau: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Whakaaweawe: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Roanga o te Kaupapa: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Rerenga Mahi: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Whakamana Whakaahua: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com