Love&wash Te Mahi Matua: Te Kōpaki by Alexander Cherkasov

Love&wash Te Mahi Matua: Te Kōpaki by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2020

Love&wash Te Mahi Matua: Te Kōpaki

by Alexander Cherkasov

Client: Love&wash

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Te Mahi Matua: Te Kōpaki

Ko Love&wash he hoahoa kōpaki mō tētahi whānui o ngā hua horoi kākahu, tae atu ki ngā paura horoi, te tioko horoi, ngā kāpehu me te whakakore paru. E whakaatu ana te kaupapa i te manaaki mā tētahi kupu whakarite māmā o ngā kākahu e awhi ana i a rātou anō. Kei runga i te tapanga o te paura mō ngā kākahu tae, ka awhi tētahi tīhāte karaka me tētahi tīhāte tārautete. Kua pēhia ngā reta o te tohu ki a rātou anō hei whakahoki i taua whakaaro. Ka wehe ngā tae papamuri i ngā hua, ā, e whakaatu ana te momotuhi kikorangi i te hou me te māhorahora. He kāri me te kirihou te hanganga o te kōpaki, ā, kua whakamaheretia ngā rawa e taea te pirau.

The Recognition

About the A' Design Award Hiriwa

Ko Love&wash Te Mahi Matua: Te Kōpaki te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Love&wash Te Mahi Matua: Te Kōpaki he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Love&wash Te Mahi Matua: Te Kōpaki he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin