Taste Connnection X Primary Function: Pēke Mahi Maha by Chinhua Huang and Chad Fan

Taste Connnection X Primary Function: Pēke Mahi Maha by Chinhua Huang and Chad Fan is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Āparetanga Kākahu me te Haerenga Competition Category.

HiriwaĀparetanga· 2020

Taste Connnection X Primary Function: Pēke Mahi Maha

by Chinhua Huang and Chad Fan

Client: TAGather Goods Co., Ltd

A' Design Award Hiriwa Winner in Āparetanga Category

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Colors

The Design

About Taste Connnection X Primary Function: Pēke Mahi Maha

Taste Connection X he pēke mahi maha ka taea te whakamahi hei pēke tuarā, hei pēke kawe karere, hei momo tueke tuwhera rānei. He mea hanga te pēke ki te PVC ārai wai kua tāia ki tētahi tauira e whakauru ana i ngā tohu waitū karāhipu rongonui o Taiwan. Ka tapahia takitahi ia wāhanga i tētahi roera kua hipokina ki ngā ripa kanapa, nā reira kāore e ōrite te titonga tae o ētahi pēke e rua. Ka hangaia te āhua mā te whakapeka, kāore he tapahi anō, ā, he tāura miro e taea ana te whakarite me te tā ritenga ake e tautuhi ana i ia āhua. Ka mahi hoki te hoahoa hei whakamaharatanga o ngā tirohanga tiriti o Taipei.

The Recognition

About the A' Design Award Hiriwa

Ko Taste Connnection X Primary Function: Pēke Mahi Maha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Taste Connnection X Primary Function: Pēke Mahi Maha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Taste Connnection X Primary Function: Pēke Mahi Maha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With brand motto of making bag as "portable urban impression from Taiwan", the pattern on the water proof PVC material has blended the most popular bubble tea brand logos from Taiwan.

Each bag is made of fabric randomly cut from the roll filled up with colorful stripes, not a single bag would have identical color way to others. With no additional cut, the design is giving the shape by folding into different forms, whereby each respective function is well defined.
Dimensions & Packaging: Backpack mode: W36cm x H38cm (can fit A4 documents, 13"~15" laptop)
messenger bag mode: W36cm x H24cm
Fully open luggage mode: W 36cmx H92cm
Tags: backpack, messenger bag, waterproof bag, travel bag, color fashion
Production Technology: We use waterproof PVC(high quality synthetic leather) as material which passed SGS exam.

The cotton strap is custom-made with our design print. With adjustable strap, the bag can be turn into different forms.
Design Challenge: In order to ensure no two bags have identical print composition but still stylish, we have to carefully choose the area to be shaped into 3-D form.
Research: Our core brand value is to discover all the high potential daily materials and turn them into valuable design goods. Starting from Taipei, for the long run, we plan to work with cities from all over the world whereby each city images and locally unique materials can be discerned and applied, therefore cultural economies can be cultivated.
Inspiration: The bubble tea drinks started from Taiwan and now have been well-received globally. Taipei street scene is largely made up of colorful signs and waterproof canopy. Combined with these two signature elements from Taiwanese daily surroundings, the design is not only a stylish bag but also a souvenir best presents where it comes from.
Project Duration: N/A
Operation Flow: N/A
Team Members: Brand Director: Chinhua(Andrew) Huang
Designer: Chad Fan
Image Credits: Photographer: An Chen
Video: Chun-Yu Chen