Darin Tākai Mo Te Kai Hauora Korean by Heesoo Son and Seoyeon Yoon

Darin Tākai Mo Te Kai Hauora Korean by Heesoo Son and Seoyeon Yoon is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2020

Darin Tākai Mo Te Kai Hauora Korean

by Heesoo Son and Seoyeon Yoon

Client: Darin

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

Verify Award Status for #92688

View at A' Design Award Press Release Award Badge

Colors

The Design

About Darin Tākai Mo Te Kai Hauora Korean

Ko te Darin i hangaia hei tuku i nga taangata hou ki te kore e aro ki nga hua kai hauora tuku iho a Korea i roto i te hapori ngenge, e whakaatu ana i te maamaa ngawari, whakairoiro ki te tuku i nga paanui ki nga whakaaro o nga tangata hou, kaore i rite ki nga whakaahua koreutu i whakamahia e nga toa kai hauora a Korea. . Ko nga hoahoa katoa ka hangaia mai i nga motuka o te tohanga toto, e whakaatu ana i te whaainga ki te whakarato i te koiora me te hauora ki te hunga mauiui o te 20 me te 30s.

The Recognition

About the A' Design Award Hiriwa

Ko Darin Tākai Mo Te Kai Hauora Korean te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Darin Tākai Mo Te Kai Hauora Korean he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Darin Tākai Mo Te Kai Hauora Korean he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Dimensions & Packaging: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Tags: package design, korea, graphic design, pattern, healthcare, branding
Production Technology: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Design Challenge: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Research: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspiration: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Project Duration: The project started in September 2018 in Korea and finished in November 2018
Operation Flow: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Team Members: Heesoo Son
Seoyeon Yoon
Image Credits: Heesoo Son and Seoyeon Yoon