Seotun Saram Atanga Taupānga Pūkoro Waea by Donggyun Kang

Seotun Saram Atanga Taupānga Pūkoro Waea by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Rino in Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa Competition Category.

RinoPūkoro· 2020

Seotun Saram Atanga Taupānga Pūkoro Waea

by Donggyun Kang

Client: Seotun Saram

A' Design Award Rino Winner in Pūkoro Category

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Verified Award Winner

Verify Award Status for #92825

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Atanga Taupānga Pūkoro Waea

Ko Seotun Saram he atanga taupānga pūkoro e hono ana i ngā tāngata e rapu ana i te tohutohu hinengaro ki ngā kaitohutohu ngaio kua whai mātauranga. Ko te ingoa e pā ana ki tētahi kāore anō kia mōhio ki tētahi mahi, ā, e whai ana te ratonga i te whakaaro he ngoikore te tīmatanga o te katoa. He kōrero pakiwaitara e whakamārama ana i te tukanga tohutohu mā ngā kaiwhakamahi kāore anō kia mōhio ki te tohutohu. E rua ngā tangata kē i roto i te kōrero: ko Seotun, he kaitohutohunga e kōpikopiko haere ana, me Gobukki, he kaitohutohu āta haere engari pono. Ko ngā kiko pepa mahana, ngā tae kārikari pouri o te rangi pō, me ngā tohu tā-ā-ringa ngā mea e hangai ana i tōna āhua ataata.

The Recognition

About the A' Design Award Rino

Ko Seotun Saram Atanga Taupānga Pūkoro Waea te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Seotun Saram Atanga Taupānga Pūkoro Waea he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Seotun Saram Atanga Taupānga Pūkoro Waea mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim