Ko te hoahoa Fruit Bites Maroke Hua Maroke nā Nour Shourbagy he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.
ParahiTakai· 2020
Fruit Bites Maroke Hua Maroke
Kiritaki: Fruit Bites
Kaitoa o te A' Design Award Parahi i te Wāhanga Takai
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #93428Te Hoahoa
Mō Fruit Bites Maroke Hua Maroke
He aha te mea pai ake i te paramanawa harore parakore mo nga tamariki? Ko nga Hoia Taonga Pai Nga hua ka hangaia hei whakatenatena i nga tamariki ki te whakarereke i a ratau mahi paramanawa me te whiriwhiri i nga hua maroke maori hei utu o nga paramanawa paramu. Ko te whaainga ko te whakamana i nga matua ki te whakarereke i tana tauira paramanawa a tana tamaiti. Ko te wero ko te hoahoa i nga taakata e whakaatu ana i nga hua ka taea e nga tamariki ki te marama me te hono ki tetahi mea pai me te hauora. He taonga nui te Mango ki te hauora o te kiri. Ka awhina te panana i te tirohanga noa. He pai a Apple mo to mahara me to hinengaro.
Te Whakamihi
Mō te A' Design Award Parahi
Ko Fruit Bites Maroke Hua Maroke te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Fruit Bites Maroke Hua Maroke he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Fruit Bites Maroke Hua Maroke i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits. - Inenga & Pēketanga
- Width 90 mm x 45 Depth x Height 140 mm
- Tūtohu
- Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
- Hangarau Whakanao
- The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
- Wero Hoahoa
- The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration. - Rangahau
- At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
- Whakaaweawe
- The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
- Roanga o te Kaupapa
- The project started in August 2019 in Cairo and finished in October 2019 in Cairo
- Rerenga Mahi
- Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.
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