Pah Ji Hue Te Takai Tī by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Pah Ji Hue Te Takai Tī by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2020

Pah Ji Hue Te Takai Tī

by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Client: PAH JI HUE' International Co;Ltd

A' Design Award Hiriwa Winner in Takai Category

27,515

Verified Award Winner

Verify Award Status for #94468

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pah Ji Hue Te Takai Tī

Ko Pah Ji Hue he raupapa takai i hangaia mō te tī rongonui o Taiwana me te tī hua rākau o Taiwana. He kēna rino porowhita e mau ana i te tī hua rākau, ka whakakotahitia ki te hua rākau maroke, ā, ko te tihi o te kēna he pupū mā te whakatauira. He pouaka pepa e mau ana i te tī rongonui, ā, kei runga he whakaahua māmā i te āhua tāone. He pouaka rākau e whakakotahi ana i ngā momo hua e rua, ā, ka taea hoki te whakamahi hei pouaka rongoā. Ka hangaia ngā takai katoa mā te tā offset, me ngā papanga tā rerekē i runga i ngā mata. Ka whakaatuhia e te raupapa te reka o te tī mā te āhua mārire me te māmā.

The Recognition

About the A' Design Award Hiriwa

Ko Pah Ji Hue Te Takai Tī te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Pah Ji Hue Te Takai Tī he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Pah Ji Hue Te Takai Tī he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
Dimensions & Packaging: Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm
Tags: Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
Production Technology: Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
Design Challenge: 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box.
Research: We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
Inspiration: Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
Project Duration: The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
Operation Flow: Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to PAH JI HUE' International Co;Ltd
Team Members: General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong
Image Credits: Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019