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A Proposal of Time Whakawhitiwhiti Korero Mo Te Whakaaturanga Whakatipu Waina Maamaa by I'der Branding Design

A Proposal of Time Whakawhitiwhiti Korero Mo Te Whakaaturanga Whakatipu Waina Maamaa by I'der Branding Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.


ParahiWhakairoiro· 2020

A Proposal of Time Whakawhitiwhiti Korero Mo Te Whakaaturanga Whakatipu Waina Maamaa

by I'der Branding Design

Client: I'DER Branding Design

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #94511

Colors

The Design

About A Proposal of Time Whakawhitiwhiti Korero Mo Te Whakaaturanga Whakatipu Waina Maamaa

Ma te miihini puoro nostalgic - vinyl me te rīpene, i whakahiatohia ki te taofe, te panui, me nga tipu, ka whakaatuhia e tenei whakaaturanga nga wha ra mo te ao hou, tere nei. Ko te tirohanga matua o tenei whakaaturanga e whakaatu ana i tetahi ruinga hurihuri, he karaka rere, me te rīpene rekoata. Ki nga rekoata kei te whakakikoruatia i te waa, hangaia he wairua rere.

The Recognition

About the A' Design Award Parahi

Ko A Proposal of Time Whakawhitiwhiti Korero Mo Te Whakaaturanga Whakatipu Waina Maamaa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko A Proposal of Time Whakawhitiwhiti Korero Mo Te Whakaaturanga Whakatipu Waina Maamaa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a A Proposal of Time Whakawhitiwhiti Korero Mo Te Whakaaturanga Whakatipu Waina Maamaa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With nostalgic music media - vinyl and cassette, combined with coffee, reading, and plants, this exhibition brings four daily proposition for modern, fast-paced lives. The key visual of this exhibition presents a rotating vinyl, a running clock, and a recording cassette. With records overlapping the circle of time, create a feeling of vintage flow.
Dimensions & Packaging
Vinyl CDs Invitation Card: 150*150mm
Blank Cassette: 106*67mm
Blank Mini Tape: 71*50mm
Poster: 502*728mm
Key Visual Wall: 75*170mm
Tags
Vinyl Record, Proposal, Exhibition, Cassette, Succulent, Nostalgic, Retro, Music, Coffee, Reading, Life, Greenhouse
Production Technology
We choose vinyl CDs to make invitation cards and have mini DV tapes as merchandise.
Design Challenge
This exhibition is a cooperation between IDER Branding Design and the Department of Taiwanese Literature of Providence University. These students are not major in design, but they wholeheartedly participate and show their enthusiasm during the whole process. Thus, we create an enjoyable proposal for life and an unforgettable memory.
Research
Laying on the sofa, with Disney's classic songs playing in the background, what a cozy morning! Listening to old beautiful love songs, seeing vigor green succulents growing in the obsolete pot, the collision between vintage, music, and greens gives our lives an enchanting aftertaste.
Inspiration
Retro is now on-trend. People appreciate the aesthetic and value of antiques. With this exhibition, we provide experiential space, having vinyl records playing in the background, letting people immerse themselves in the nostalgic atmosphere.
Project Duration
Time: May 6th, 2019
Location: Providence University, Taichung, Taiwan
Operation Flow
In this interactive exhibition, the audience can choose and play vinyl records as their preference. Enter each different space of time proposal; audience can experience different atmospheres and music.
Team Members
Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: YU-HSIANG, NI
Design Guidance: MENG-HAN, LIU
Designer: PEI-JUNG, CHUNG
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Space Designer: TZU-HAO, KUO
Professor: SHENG BANG, LIN
Professor: PIN TZU, CHEN
Professor: CHUNG CHUN, HSIEH

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