Jiu Ming Tang Kōpaki Waipiro nā Qi-Jun Wang

Ko te hoahoa Jiu Ming Tang Kōpaki Waipiro nā Qi-Jun Wang he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Jiu Ming Tang Kōpaki Waipiro

nā Qi-Jun Wang

Kiritaki: Wang Qi-jun

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

25,097

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #96128

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jiu Ming Tang Kōpaki Waipiro

Ko Jiu Ming Tang he hoahoa kōpaki koha mō te waipiro Hainamana e hono ana ki te Hākari Poti Tarakona. He pepa aroha taiao te pouaka o waho, ā, kua whakaahuatia mā te tukanga pēhi wera. He hiri whero e tohu ana i tētahi hiahia tuku iho a Hainamana mō te waimarie. Ka haea te hiri, ā, ka wetewete te pouaka pēnei i te pukapuka pōhau, e pōwhiri ana ki te taunekeneke. Ka rerekē te mata māmā o waho i ngā whakaahua hākari kanapa o roto, ka waihangatia he pānga ataata kaha. Ka kawea e te hoahoa ngā huānga hākari tuku iho ki tētahi kōpaki hou hei tautoko i te tuakiri ahurea.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Jiu Ming Tang Kōpaki Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Jiu Ming Tang Kōpaki Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Jiu Ming Tang Kōpaki Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Inenga & Pēketanga: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tūtohu: Bottle type design,Packing design,Earthenware, Knight-errant
Hangarau Whakanao: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Wero Hoahoa: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Rangahau: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Whakaaweawe: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Roanga o te Kaupapa: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Rerenga Mahi: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Ngā Mema o te Rōpū: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han