Jane Te Kōpaki Waea Whati by RRD Lab 2064

Jane Te Kōpaki Waea Whati by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2020

Jane Te Kōpaki Waea Whati

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jane Te Kōpaki Waea Whati

He hoahoa kōpaki tēnei mō tētahi waea pūkoro whati e kīia nei ko Jane. E whakaatu ana te hoahoa i te kō me ngā papa rākau, he āhua pukapuka onamata nō Haina, me te whakamahi i ngā pūāhua tuhi Hainamana o mua. Kua hangaia te pouaka katoa ki te pepa motuhake he āhua rākau me te kākahu tōna anga, kāore he kirihou, kāore hoki he rawa kē atu. Ko te pukapuka tohutohu kaiwhakamahi e takai ana i te taha o waho, ka mau i ngā autō. Ka taea te tango i te pukapuka tohutohu me te tākai anō. Ka whakatuwhera te pouaka mā te kōhiti, ā, kua whakaritea ngā hua kei roto ki ngā papa motuhake. Ko ngā nui o te kōpaki, 198 mīrimita te roa, 192 mīrimita te whānui, 47 mīrimita te teitei.

The Recognition

About the A' Design Award Parahi

Ko Jane Te Kōpaki Waea Whati te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Jane Te Kōpaki Waea Whati he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Jane Te Kōpaki Waea Whati i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging: Size 198*192*47 mm
Tags: Special paper, Magnets, Non-plastic
Production Technology: The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge: Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research: Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration: Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration: The project started in July 2019 in China and finished in December 2019
Operation Flow: Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents: Copyrights belong to RR Donnelley, 2020
Team Members: Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits: RRD Lab 2064