Zhengyuanpu Travellers Series Te Kaupapa Matua: Te Kōpaki Tī Pu Er by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Te Kaupapa Matua: Te Kōpaki Tī Pu Er by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2020

Zhengyuanpu Travellers Series Te Kaupapa Matua: Te Kōpaki Tī Pu Er

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

A' Design Award Parahi Winner in Takai Category

10,691

Verified Award Winner

Verify Award Status for #97130

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series Te Kaupapa Matua: Te Kōpaki Tī Pu Er

Tuhinga Pukapuka: Ko te Zhengyuanpu Travellers Series he hoahoatanga kōpaki kawe māmā mō te tī Pu'er, he inu tuku iho nō Haina. Ko te tikanga, ka hokona te tī Pu'er hei keke pēhia 357 karamu te taumaha, kia wāwāhia ai ki te pine tī i mua i te whakamahanatanga. Ko te Travellers Series ia, he wāhanga iti kau te rahi, nō reira karekau he taputapu e hiahiatia ana, ā, ka tino haehaea noatia te kōpaki. Ko ia kōpaki he 50 mero te whānui, 85 mero te roa, 3 mero te mātotoru, ā, hangaia mai i te pepa miro kotone. Ko ngā tikanga toromi, tāmi, me te tā kōura ka whakaahua i te tī, e rite ana ki te reka o ngā kaihoko e whāia ana. I tīpakohia ngā rauemi haumaru ake me te tukanga hanga māmā ake.

The Recognition

About the A' Design Award Parahi

Ko Zhengyuanpu Travellers Series Te Kaupapa Matua: Te Kōpaki Tī Pu Er te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Zhengyuanpu Travellers Series Te Kaupapa Matua: Te Kōpaki Tī Pu Er he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Zhengyuanpu Travellers Series Te Kaupapa Matua: Te Kōpaki Tī Pu Er i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating