Mitu Te Kōpaki Paraihe Niho by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2020

Mitu Te Kōpaki Paraihe Niho

by Xiaomi

Client: Xiaomi

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Mitu Te Kōpaki Paraihe Niho

Ko Mitu te kōpaki mō tētahi paraihe niho hiko oro i hoahoatia mā ngā tamariki. He pepa te pouaka, kāore he kirihou i roto. Kua hipokina ngā mata katoa e ngā āhua pakiwaituhi me ngā whakaahua tamariki, nā reira ka rite te wetewete i te kōpaki ki te pānui i tētahi pukapuka whakaahua. He kōpaki toia ka whakaatu i tētahi raupapa whakaahua e neke ana mai i te pirau niho ki te para niho, ā, mutu ake ki ngā niho kanapa i te wā e rere ana te pouaka kia tuwhera. Whai muri i te wetewete, ka taea te pupuri i te pouaka hei pukapuka whakaahua, hei taonga tākaro rānei. Ka tiaki te kōpaki i te paraihe niho, ka āwhina hoki i ngā tamariki ki te whakawhanake i te hiahia ki te horoi niho.

The Recognition

About the A' Design Award Hiriwa

Ko Mitu Te Kōpaki Paraihe Niho te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Mitu Te Kōpaki Paraihe Niho he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Mitu Te Kōpaki Paraihe Niho he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
Dimensions & Packaging: This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
Tags: Kids, Toothbrush, Technology, Blue, Electronic
Production Technology: The packaging is a plastic-free box and is made of paper.
Design Challenge: As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
Research: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
Inspiration: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han