Korea Sport Coach Federation Ko Te Whakatuu Me Te Tuakiri Te Kitenga by Yena Choi and Jinha Seo

Korea Sport Coach Federation Ko Te Whakatuu Me Te Tuakiri Te Kitenga by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2020

Korea Sport Coach Federation Ko Te Whakatuu Me Te Tuakiri Te Kitenga

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Sport Coach Federation Ko Te Whakatuu Me Te Tuakiri Te Kitenga

Ko te KSCF he wehenga hakinakina Korea e kohikohi ana i nga tohunga e pa ana ki nga hakinakina tae atu ki nga kaitakaro o te kapa me nga rangatira o te motu, me nga rangatira o te kapa hākinakina. Ko te tohu o te ngakau e mau mai ana i te toki XY, e tohu ana i te euphoria o te kaitakaro me te adrenaline, ko te haangai a te kaiako me o raatau kapa me te aroha whanui mo o taakaro. Ko te waitohu o te ngakau e wha nga waahanga puzzle: taringa, pere, waewae, me te ngakau. Ko te taringa te tohu o te whakarongo, ko te pere e tohu ana ki te whaainga me te ahunga, te tohu o te waewae ki te kaha, me te ngakau te tohu o te weriweri.

The Recognition

About the A' Design Award Parahi

Ko Korea Sport Coach Federation Ko Te Whakatuu Me Te Tuakiri Te Kitenga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Korea Sport Coach Federation Ko Te Whakatuu Me Te Tuakiri Te Kitenga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Korea Sport Coach Federation Ko Te Whakatuu Me Te Tuakiri Te Kitenga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team