DokHaeTok Kaupapa Matua: Waitohu Māramatanga Pānui by Jaehun Kim

DokHaeTok Kaupapa Matua: Waitohu Māramatanga Pānui by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2020

DokHaeTok Kaupapa Matua: Waitohu Māramatanga Pānui

by Jaehun Kim

Client: Visang

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #99197

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DokHaeTok Kaupapa Matua: Waitohu Māramatanga Pānui

Kōrero Pukapuka: Ko DokHaeTok he waitohu māramatanga pānui mā ngā tamariki e whakakotahi ana i ngā pukapuka tāwhitiwhiti me tētahi taupānga pūkoro. Kua wehewehea te huinga pukapuka kia rima ngā pukapuka kaupapa angiangi, ā, ka taea te pānui i ia pukapuka kaupapa i roto i te wiki kotahi. Kei roto i ngā āhua mī哈io (pupuhi kōrero) ngā pātai i runga i ngā whārangi, nā reira ka whakangungua te pānui hei momo patapatai ngāwari. Kei roto i te taupānga ētahi patapatai, ngā taumata piki, me tētahi karere-tuihono (chatbot) e whakautu ana i ngā pātai a ngā tamariki. He wāhanga anō o te waitohu tētahi tākaro poro tapawhā me ētahi rawa kura pēnā i ngā pukatuhi ako. Ko te whāinga kia whakaawetia he tikanga pānui i runga i te āhua whakahari.

The Recognition

About the A' Design Award Rino

Ko DokHaeTok Kaupapa Matua: Waitohu Māramatanga Pānui te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko DokHaeTok Kaupapa Matua: Waitohu Māramatanga Pānui he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a DokHaeTok Kaupapa Matua: Waitohu Māramatanga Pānui mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DokHaeTok is a reading comprehension brand that provides an exciting learning experience through a variety of media. Children can read various stories in theme books and use an app to solve quizzes. The app's chatbot helps children answer questions. Also, they can use a variety of DokHaeTok's supplies, such as a study note. To encourage continued learning, pages in books consist of various variations, and the app is designed to help children feel a sense of achievement through level-up.
Dimensions & Packaging: The dimension of DokHaeTok is 225mm x 300mm x 13mm and it is printed with harmless far-infrared ink. For safety, the corners are cut in a round shape. Different age levels have different cover design colors of distinguishing; tooling and epoxy resin are used in the post-processing stage. Off-query technology was used to bind five books into one. The app is supported by IOS and Android, and its chatbot feature allows users to conveniently request information and receive answers.
Tags: Reading Comprehension, korean, DokHaeTok, children
Production Technology: DokHaeTok has many fun features helping learners build reading habits. First, one thin theme book can be read in a week for learners to feel a sense of achievement. We used bookbinding technology to bind five thin, torn books into one. Second, harmless far infrared ink, tooling and epoxy resin are used for children's safety. The app, like children's games, is used with books. And we implemented an interactive chatbot system in the app to communicate directly with children.
Design Challenge: An important goal of the DokHeaTok Project is to build continued learning habits for students who do not enjoy reading. For this, the project was designed with easy and familiar topics, a playful learning layout that's fun to use, simple quizzes for self-checking, and an app like game. DokHeaTok gives children familiar with videos like YouTube to be confident in reading in a fun and easy way.
Research: When children begin to watch more videos than they read books, their reading comprehension skills are declining. The DokHeaTok team surveyed 679 people on reading skills and found that 76 percent of people read books with creative themes to help them learn the language. The result means that children are having trouble reading and are trying to improve their reading skills. That's why we created a brand called DokHeaTok to help children read and improve their reading skills.
Inspiration: We designed the brand experience to link reading with enjoyment. First, the book is divided into five thin theme books. The cover is designed to link this feature to the image of the can open. Second, we use a bubble-like feature that contains questions that are freely placed on the page. Kids can learn to read as easily and simply as taking a quiz. Lastly, the app is designed to help kids feel reading is fun. In this way, DokHaeTok wanted children to naturally enjoy reading at all times.
Project Duration: DokHeaTok project is conducted in Seoul, Korea. We have developed education brands to enhance reading skills from July 2019 to December 2019.
Operation Flow: DokHaeTok is a brand that increases reading ability through books, apps and a cube game. The book has a variety of pages with interesting themes that provide cartoons, illustrations and text content. The guide book provides a cube set for children to play question games. Children can use the app to solve quizzes and ask questions. We also used brand images to create a variety of school supplies for children to use. DokHaeTok has always tried to create a brand where children can enjoy reading.
Team Members: Creative Designer : Ryeoeun Jung,
Designer : Jisu Kim
Image Credits: Visang Creative Design Lab, 2019