Holiday Gift Set Pūkanga Matua: Te Kōpaki mō te Huinga Koha by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2020
Holiday Gift Set Pūkanga Matua: Te Kōpaki mō te Huinga Koha
Client: Salvita Design
A' Design Award Hiriwa Winner in Takai Category
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- Verified Award Winner
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The Design
About Holiday Gift Set Pūkanga Matua: Te Kōpaki mō te Huinga Koha
Ko te Huinga Koha Hararei he hoahoa kōpaki mō tētahi kohinga koha hararei ka pau i te tangata. Kei roto i te huinga tētahi paraoa tiakarete 80 karamu, tētahi kōpaki tī otaota 40 karamu, tētahi ipu miere māori 200 karamu, me tētahi kānara kakara hinamona 140 karamu. Ko ngā whakaahua i ahu mai i a Zemyna, te atua wahine whenua o Rūteinia, e whakaatuhia ana i konei hei āhua hou e mau ana i ngā hū rehe me ngā taringa whakarongo. Ko ngā makawe roa mā o te atua wahine e whakamahara ana ki te hukarere me ngā whakaahua hararei kua tino mōhiotia. He papanga tae māori ngoikore e whakaatu ana i ngā kai. E whakamahia ana te tā offset, te flexography me te tā matihiko.
The Recognition
About the A' Design Award Hiriwa
Ko Holiday Gift Set Pūkanga Matua: Te Kōpaki mō te Huinga Koha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Holiday Gift Set Pūkanga Matua: Te Kōpaki mō te Huinga Koha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Holiday Gift Set Pūkanga Matua: Te Kōpaki mō te Huinga Koha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
- Dimensions & Packaging
- Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
- Tags
- Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- Offset, flexography and digital printing.
- Design Challenge
- It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
- Research
- Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
- Inspiration
- Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
- Project Duration
- Started in July and finished in November, 2019 in Vilnius, Lithuania.
- Operation Flow
- This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
- Image Credits
- Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)
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