Hak Hi Kong Yong He Whakatoanga Ano I Te Whanga by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong He Whakatoanga Ano I Te Whanga by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2020

Hak Hi Kong Yong He Whakatoanga Ano I Te Whanga

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award Hiriwa Winner in Whakairoiro Category

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Colors

The Design

About Hak Hi Kong Yong He Whakatoanga Ano I Te Whanga

E toru nga kaupapa o te whakaaro mo te hanga i te punaha CI mo te Tauranga Ika a Yong-An. Ko te tuatahi ko te waitohu hou e hanga ana me nga taonga taatai kua tangohia mai i nga ahuatanga ahurea o te hapori Hakka. Ko te mahi a muri ake ko te whakahou ano i nga wheako whakangahau, katahi ka hangaia etahi taarua kiriou e tohu ana kia puta mai ki nga waahi whakahirahira hei arahi i nga tuuruhi ki roto i te tauranga. Te whakamutunga engari kaore e iti, ka whakamahere i te waahi e iwa i roto, e karapoti ana i nga mahi whakangahau me nga kai papai.

The Recognition

About the A' Design Award Hiriwa

Ko Hak Hi Kong Yong He Whakatoanga Ano I Te Whanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Hak Hi Kong Yong He Whakatoanga Ano I Te Whanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Hak Hi Kong Yong He Whakatoanga Ano I Te Whanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang