Irozuki Maramataka by Takafumi Miki and Tomoki Mitsuhashi

Irozuki Maramataka by Takafumi Miki and Tomoki Mitsuhashi is a highly esteemed winner of the very prestigious 2020 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2020

Irozuki Maramataka

by Takafumi Miki and Tomoki Mitsuhashi

Client: BANANA inc.

A' Design Award Rino Winner in Whakairoiro Category

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Colors

The Design

About Irozuki Maramataka

Ko Irozuki he maramataka pakitara e huri ai te tae ia marama. Ka whakaatu ia marama i tētahi tae me tētahi āhua rerekē, nō reira ka noho te maramataka hei whakapaipai tae kikorangi i roto i tētahi rūma ngāwari te āhua. Ka mutu tētahi marama, ka nekehia te rau kua oti ki muri o te maramataka. Whai muri i ngā marama e ono, ka hurihia ngātahitia ngā rau katoa, ā, ka puta mai tētahi ano huinga tae. E ono noa ngā pepa tā e whakamahia ana mō ngā marama tekau mā rua. Ko te rahi o te maramataka he 220 mm i te 260 mm. Ko te pukoro he āhua puāwai, ā, kua kotihia mai i ngā pepa rua kia mau tonu ai te hanga i runga i tētahi atu whakaaturanga.

The Recognition

About the A' Design Award Rino

Ko Irozuki Maramataka te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Irozuki Maramataka he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Irozuki Maramataka mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Irozuki is a calendar which is changing the color every month and having the enjoyable mood like an interior.
As the seconds tick away and every season’s transition, the calendar lives with you through the year.
Every month the calendar shows different colors and expressions.
We wish every one of your lives turns colorful.
Dimensions & Packaging: Calendar: 220mm x 260mm
Tags: Calendar, PaperProducts, PrintedMaterial, GraphicDesign, Typography, Colorful, Japan, GraphicDesigner, GeometricDesign, 2020
Production Technology: How to use
Step 1: When the month is over, bring the finished one to the back of the calendar.
Step 2: After 6 months, bring June to the back of the calendar.
Step 3: Turn over all papers together and the rest of 6 months starts with Irozuki.
You can enjoy the different colours every month after bringing a piece of the calendar to the back. 6 months later, another colour combinations will appear for you.
We could make this changing point by using only 6 papers for 12 months.
Design Challenge: The package design part was the most challenging point of this. We wanted to pack this calendar like a flower but it was very difficult to keep their flower shape because it must be hung.
So we designed a flower-shaped package’s basement with double cutting papers.
Then we could keep it like a flower on any display.
Research: We went to lots of stores and exhibitions related with calendar and lifestyle for researching about colorful calendars and products. And our friends’ houses as well, for researching reality. Then we figured out a colorful calendar would be able to be a colorful interior/product cheaper than stylish designers products.
We believe a simple lifestyle, a simple interior are very good choices. But we decided to make Irozuki as a beautiful spot color like a cool interior product.
Inspiration: We aim to make a calendar like monthly flowers.
We believe a simple lifestyle, a simple interior are very good choices. But we recommend adding Irozuki as a beautiful spot colour like a cool interior product.
Project Duration: This project term was from October 2019 to November 2019 in Tokyo, Japan.
Operation Flow: How to use
Step 1: When the month is over, bring the finished one to the back of the calendar.
Step 2: After 6 months, bring June to the back of the calendar.
Step 3: Turn over all papers together and the rest of 6 months starts with Irozuki.

You can enjoy the different colors every month after bringing a piece of the calendar to the back. 6 months later, another color combination will appear for you.
We could make this changing point by using only 6 papers for 12 months.
Patents: Copyrights belong to BANANA inc., 2019.
Team Members: Art Director: Miki Takafumi
Designer: Miki Takafumi
Designer: Tomoki Mitsuhashi
Image Credits: Image #1: Photographer Kyoko Munakata, Irozuki, 2019.
Image #2: Photographer Kyoko Munakata, Irozuki, 2019.
Image #3: Photographer Kyoko Munakata, Irozuki, 2019.
Image #4: Photographer Kyoko Munakata, Irozuki, 2019.
Image #5: Photographer Kyoko Munakata, Irozuki, 2019.