Be Er Xiang Twelve Constellations Te Kōhua Kākano Huarākau by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Te Kōhua Kākano Huarākau by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2020

Be Er Xiang Twelve Constellations Te Kōhua Kākano Huarākau

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Be Er Xiang Twelve Constellations Te Kōhua Kākano Huarākau

Ko Be Er Xiang Ngā Whetū Tekau mā Rua he hoahoa kōhua kākano huarākau i hangaia mō tētahi waitohu hōu. Kua hangaia te ipu ki te tine mata, me tētahi peke kirihou i roto, ā, kua whakaputaina ngā whakaahua mā te tā waricolour-whā. Ko te nui o ia kōhua he 100 mirimita te whānui, 150 mirimita te teitei. Ko ngā whakaahua e whakakotahi ana i ngā whetū tekau mā rua me ngā tohu huarākau. I kōwhiritia te kaupapa whetū nā te mea he kaupapa mōhiotia e ngā rangatahi. Ko te whāinga ko te hoatu i tētahi āhua motuhake mō te waitohu hōu, me te kukume i ngā kaihoko rangatahi.

The Recognition

About the A' Design Award Parahi

Ko Be Er Xiang Twelve Constellations Te Kōhua Kākano Huarākau te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Be Er Xiang Twelve Constellations Te Kōhua Kākano Huarākau he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Be Er Xiang Twelve Constellations Te Kōhua Kākano Huarākau i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019