Gujinggong Ko Te Waipiro nā Cheng Tian Sheng

Ko te hoahoa Gujinggong Ko Te Waipiro nā Cheng Tian Sheng he kaitoa whakahirahira o te 2020 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2020

Gujinggong Ko Te Waipiro

nā Cheng Tian Sheng

Kiritaki: Yuto

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

63,291

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #99904

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Gujinggong Ko Te Waipiro

Ko nga korero ahurea i tukuna atu e te iwi ka tukuna ki te papaki, a ko nga tauira a te tarakona e inu ana he pai te ata. Ko te tarakona e whakanuia ana i Haina me te tohu i te oranga ngakau nui. I roto i te whakaahua, ka puta mai te tarakona ki te inu. Na te mea ka kukume mai te waina, ka huri ki te taha o te pounamu waina, ka taapiri i nga taonga tuku iho penei i a Xiangyun, whare, maunga me te awa, e whakaū ana i te pakiwaitara o te Gujing waina. Whai muri i te whakatuwheratanga i te pouaka, ka tau ano te paparanga o te pepa kaari me nga whakaahua hei hanga i te pouaka i nga ahuatanga whakaatu i muri o te whakatuwheratanga.

Te Whakamihi

Mō te A' Design Award Koura

Ko Gujinggong Ko Te Waipiro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Gujinggong Ko Te Waipiro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Gujinggong Ko Te Waipiro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Inenga & Pēketanga: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Tūtohu: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Hangarau Whakanao: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Wero Hoahoa: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Rangahau: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Whakaaweawe: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Roanga o te Kaupapa: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Rerenga Mahi: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Ngā Mema o te Rōpū: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING