Mtn Dew AMP Game Fuel Launch Fungsi Utamo: Pambungkuih Minuman dek PepsiCo Design and Innovation adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
PerakKamasan· 2020
Mtn Dew AMP Game Fuel Launch Fungsi Utamo: Pambungkuih Minuman
dek PepsiCo Design and Innovation
Klien: PepsiCo Design and Innovation
Pamenang A' Design Award Perak dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #100575Desain
Tantang Mtn Dew AMP Game Fuel Launch Fungsi Utamo: Pambungkuih Minuman
Mtn Dew AMP Game Fuel Launch adolah desain pambungkuih minuman jo identitas merek untuak minuman performa siap minum nan dibuek untuak para gamer. Identitas visualnyo dibangun untuak sasuai jo lingkungan gaming jo e sports sambia mahindari klise nan biaso. Fondasi grafis nan kuek mandukuang produk, kemitraan, jo pangalaman konsumen di maso datang. Sarangkaian aset peluncuran nan lengkok alah dikembangkan, mancakuik merek, produk, jo pangalaman konsumen. Desain ko batujuan untuak manyajikan minuman sacaro autentik ka atlet e sports jo para gamer.
Pangakuan
Tantang A' Design Award Perak
Mtn Dew AMP Game Fuel Launch Fungsi Utamo: Pambungkuih Minuman adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Mtn Dew AMP Game Fuel Launch Fungsi Utamo: Pambungkuih Minuman dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Mtn Dew AMP Game Fuel Launch Fungsi Utamo: Pambungkuih Minuman adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspirasi
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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