Ameh Kamasan · 2020
Off the Eaten Path Kemasan Makanan Ringan
by PepsiCo Design and Innovation
- A' Design Award Ameh 2020 in Kamasan
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 45,439
- Verification code 19098977C4 · Verify this award
Colors
About Off the Eaten Path Kemasan Makanan Ringan
Off the Eaten Path adolah rancangan kemasan untuak sarangkaian makanan ringan premium babasis tumbuahan. Makanan ringan ko manggabuangkan sayua asli saroman kacang arab, kacang hitam, jo kacang polong dalam campuran nan indak tasangko. Kemasan ko maagiah merek tu identitas visual nan sarupo di satiok aplikasinyo. Rancangan ko batujuan untuak mambantu merek tu manonjol di kategori makanan ringan sehat nan panuah saingan. Sakalompok ketek konsumen sato dalam proses pangambangan jo maagiah masukan di satiok tahap. Masukan dari konsumen tu mambimbiang kaputusan rancangan sarato mandukuang pangalaman merek nan konsisten.
About the A' Design Award Ameh
Off the Eaten Path Kemasan Makanan Ringan adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Off the Eaten Path Kemasan Makanan Ringan dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Off the Eaten Path Kemasan Makanan Ringan malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
