Chu Cellar Fungsi Utamo: Kamasan Minuman Kareh by Yong Wu

Chu Cellar Fungsi Utamo: Kamasan Minuman Kareh by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2020

Chu Cellar Fungsi Utamo: Kamasan Minuman Kareh

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Fungsi Utamo: Kamasan Minuman Kareh

Teks Buku: Chu Cellar marupokan rancangan kamasan untuak minuman kareh nan diproduksi di Hubei, China. Botol tu dibuek dari keramik, jo bantuaknyo maniru sasusun lonceng chime, sabuah pusako budayo dari karajaan Chu nan kuno. Corak di badan botol dicetak jo cetakan tabuka, sadangkan kotaknyo dibuek dari kayu. Garih-garih nan manonjol jo nan cakuang di ateh permukaan mangurangi kamungkinan taselo katiko dipacik atau dipindahkan. Alas kotak bafungsi sabagai tampek pajangan, jadi botol nan lah kosong bisa disimpan sabagai hiasan. Tujuan rancangan iko adolah untuak mancarminkan sajarah jo budayo dari daerah asaknyo.

The Recognition

About the A' Design Award Gangsa

Chu Cellar Fungsi Utamo: Kamasan Minuman Kareh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Chu Cellar Fungsi Utamo: Kamasan Minuman Kareh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Chu Cellar Fungsi Utamo: Kamasan Minuman Kareh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu