Luhua Xiaomo Fungsi Utamo: Kemasan Minyak Wijen by Tiger Pan

Luhua Xiaomo Fungsi Utamo: Kemasan Minyak Wijen by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2020

Luhua Xiaomo Fungsi Utamo: Kemasan Minyak Wijen

by Tiger Pan

Client: Shandong Luhua Group

A' Design Award Gangsa Winner in Kamasan Category

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Colors

The Design

About Luhua Xiaomo Fungsi Utamo: Kemasan Minyak Wijen

Teks Buku: Luhua Xiaomo adolah kemasan nan dirancang untuak minyak wijen hasil gilingan, sabuah minyak buatan tangan nan diproduksi dalam jumlah ketek. Wadahnyo marupokan botol kaco silinder luruih, jo diameter 50 mm sarato tinggi 210 mm. Label perekaik malingkuang botol sabanyak 350 darajaik, ditata bak surek kaba lamo, mangana-ngana maso katiko makanan dibungkuih jo karateh koran. Aksara-aksaronyo disusun sacaro tagak, sasuai jo caro papan namo toko Cino nan lamo. Ruang sampik nan indak tatutuik manjadi tando timbue baladang timbangan (steelyard) nan manunjuakkan banyaknyo isi di dalam.

The Recognition

About the A' Design Award Gangsa

Luhua Xiaomo Fungsi Utamo: Kemasan Minyak Wijen adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Luhua Xiaomo Fungsi Utamo: Kemasan Minyak Wijen dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Luhua Xiaomo Fungsi Utamo: Kemasan Minyak Wijen mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie