Co Ba Coffee Kemasan Kopi by My Linh Mac

Co Ba Coffee Kemasan Kopi by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2020

Co Ba Coffee Kemasan Kopi

by My Linh Mac

Client: Mmac

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #100984

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Colors

The Design

About Co Ba Coffee Kemasan Kopi

Co Ba Coffee marupokan sabuah desain kemasan nan dirancang untuak sabuah mereak kopi Vietnam. Kemasan ko manampilkan kopi talua, minuman tradisional dari Vietnam nan masih kurang dikenal di nagara lain. Logonyo dirancang bardasarkan potret minimalis dari pendiri mereak tu. Namo mereak barasa dari istilah Vietnam untuak "etek" (bibi), nan mangana kan ikatan kaluarga jo kahidupan basamo dalam komunitas. Warno-warno nan dipakai diambiak dari pamandangan pertanian tampek biji kopi tu ditanam. Kertas jo poliester nan bisa didaur ulang dipakai untuak pouch sarato alat tulis. Desain modern iko ditujukan untuak urang-urang nan suko minum kopi sambia baraktivitas.

The Recognition

About the A' Design Award Gangsa

Co Ba Coffee Kemasan Kopi adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Co Ba Coffee Kemasan Kopi dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Co Ba Coffee Kemasan Kopi mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac