2019 National Card Collection Day Deck Kemasan Kartu Main dek Alexander Chin adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
AmehKamasan· 2020
2019 National Card Collection Day Deck Kemasan Kartu Main
dek Alexander Chin
Klien: Seasons Playing Cards
Pamenang A' Design Award Ameh dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #101023Desain
Tantang 2019 National Card Collection Day Deck Kemasan Kartu Main
Deck Hari Koleksi Kartu Nasional 2019 adolah kemasan interaktif untuak kartu main. Desain ko diinspirasi dek istana-istana di Maroko, jo ukiran intaglio nan maniru pahatan batu jo pola geometris. Ciek tantangan nan dicetak di sampiang maundang pangguno untuak mambukak gerbang. Maangkek langkuang pintu malalui jalur lubang kunci ka manampakkan tahap patamo. Camin duo arah khusus jo opasitas 30 persen manyuruakkan ciek ruangan nan mancogok bilo cahayo disorotkan ka dalam. Panampakan tarakhir manunjuakkan lorong bacahayo nan barulang. Kartu-kartu ko dilapisi jo efek ubin mengkilap nan timbul.
Pangakuan
Tantang A' Design Award Ameh
2019 National Card Collection Day Deck Kemasan Kartu Main adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. 2019 National Card Collection Day Deck Kemasan Kartu Main dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. 2019 National Card Collection Day Deck Kemasan Kartu Main malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Dimensi & Kemasan
- Width 68mm x Depth 22mm x Height 90mm
- Tag
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Teknologi Produksi
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Tantangan Desain
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Penelitian
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Inspirasi
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Durasi Proyek
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Alua Operasi
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Paten
- .
- Anggota Tim
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Kredit Gambar
- Photography: Bryan Aellen
Disponsori
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