Basi Kamasan · 2020
Hopapops Makanan Ringan nan Sihat
- A' Design Award Basi 2020 in Kamasan
- CLIENT: Depot Creative
- Estimated Number of Design Views: 16,435
- Verification code 7F324C0AA5 · Verify this award
Colors
About Hopapops Makanan Ringan nan Sihat
Tugas proyèk: Mambarinomo, manciptoan merek dan marancang kemasan untuak biji bunga taratai nan dipop, untuak konsumen di AS. Tantangannyo adolah bagaimano caronyo manaruik pasar nan alun tantu mandanga bahan utamo, biji bunga taratai. Solusinyo, bafokus ka tampilan di rak nan mancolok, susunàn informasi nan ringkèh jo visual bahan nan manonjoal. Ilustrasi nan mambentuk muko jo balakang kemasan, manggambaran produk jo varian rasonyo. Sifaik nan indak marato dari tipografi merek Hopapops manambahkan luncek nan usil ka kemasan, malangkapi nada suaro nan manyanangnakan nan dicipta untuak merek ko.
About the A' Design Award Basi
Hopapops Makanan Ringan nan Sihat adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Hopapops Makanan Ringan nan Sihat dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Hopapops Makanan Ringan nan Sihat dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Press Kit
- Unique Properties
- The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.
The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals. - Dimensions & Packaging
- Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
- Tags
- Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
- Production Technology
- Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
- Design Challenge
- The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
- Research
- This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials. - Inspiration
- The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.
A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is. - Project Duration
- The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
- Operation Flow
- This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
- Image Credits
- Illustrator: Anna Makarova
