Adore Repackaging Fungsi Utamo: Kemasan Pembalut Wanita dek Etereo Pte Ltd

Adore Repackaging Fungsi Utamo: Kemasan Pembalut Wanita dek Etereo Pte Ltd adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2020

Adore Repackaging Fungsi Utamo: Kemasan Pembalut Wanita

dek Etereo Pte Ltd

Klien: Etereo Pte Ltd

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

13,995

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #101113

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Adore Repackaging Fungsi Utamo: Kemasan Pembalut Wanita

Teks Buku: Adore marupokan rancangan kemasan untuak pembalut wanita. Kemasan ko manggunokan huruf tulisan tangan sabagai elemen desain utamo untuak manciptokan kesan mudo jo bergairah. Tata letaknyo minimalis jo dipasangkan jo latar balakang polos, sahinggo perhatian tatuju ka tema kesehatan wanita. Satiok kemasan dibuek dari aluminium foil nan tatutuik rapek jo panutuik nan bisa dibukak-tutuik baliak, mambuek pengguna dapek maambiak apo nan diparalukan sarato manutuik kemasan baliak untuak malinduangi pembalut dari kuman jo bakteri. Ado tigo ukuran nan diproduksi, untuak pantyliner, pemakaian siang, jo pemakaian malam.

Pangakuan

Tantang A' Design Award Gangsa

Adore Repackaging Fungsi Utamo: Kemasan Pembalut Wanita adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Adore Repackaging Fungsi Utamo: Kemasan Pembalut Wanita dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Adore Repackaging Fungsi Utamo: Kemasan Pembalut Wanita mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Dimensi & Kemasan: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tag: Sanitary Pads, Repackaging, Rebranding, Females
Teknologi Produksi: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Tantangan Desain: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Penelitian: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspirasi: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Durasi Proyek: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Alua Operasi: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Anggota Tim: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng