Wen Niang Botol Anggur Bareh Kuniang dek Tiger Pan

Wen Niang Botol Anggur Bareh Kuniang dek Tiger Pan adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2020

Wen Niang Botol Anggur Bareh Kuniang

dek Tiger Pan

Klien: Shenzhen Wanshengtang Industry Co., Ltd

Pamenang A' Design Award Ameh dalam Kategori Kamasan

40,991

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #101157

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Wen Niang Botol Anggur Bareh Kuniang

Wen Niang adolah kemasan nan dirancang untuak anggur bareh kuniang Cino. Botol ko dibuek dari kaco, sadangkan kabanyakan anggur bareh kuniang dikemas dalam keramik. Permukaan kaco manambah kilau jo tekstur. Buruang bangau nan mangambangkan sayoknyo diukia timbul di bagian bahu botol dan manutuiki labiah dari 320 derajat permukaannyo. Buruang bangau punyo kaduduakan tinggi dalam budayo timur, di mano inyo malambangkan integritas, kaanggunan, kasehatan, jo umua panjang. Botol ko baukuran 90 milimeter diameter jo 260 milimeter tinggi. Bantuak modern ko batujuan untuak manarik minat konsumen nan labiah mudo.

Pangakuan

Tantang A' Design Award Ameh

Wen Niang Botol Anggur Bareh Kuniang adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Wen Niang Botol Anggur Bareh Kuniang dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Wen Niang Botol Anggur Bareh Kuniang malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Dimensi & Kemasan: Diameter: 90mm
Height:260mm
Tag: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Teknologi Produksi: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Tantangan Desain: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Penelitian: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspirasi: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Durasi Proyek: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Alua Operasi: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Anggota Tim: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Kredit Gambar: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You