Rosé Fungsi Utama: Label Anggua Rose by Ximena Ureta

Rosé Fungsi Utama: Label Anggua Rose by Ximena Ureta is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2020

Rosé Fungsi Utama: Label Anggua Rose

by Ximena Ureta

Client: Concha y Toro

A' Design Award Gangsa Winner in Kamasan Category

23,303

Verified Award Winner

Verify Award Status for #101247

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rosé Fungsi Utama: Label Anggua Rose

Teks Buku: Rose marupokan label anggua nan dirancang untuak anggua rose nan diproduksi di Chile. Label ko bakuruang 85 kali 90 milimeter dan dicetak di ateh kertas batekstur nan baberaik 89 gram pabik meter persegi. Limo warna khusus diaplikasikan jo teknik digital offset, dilengkapi jo finishing foil ameh, foil hitam, relief, sarato bas-relief. Rancangan ko diilhami dek bungo rose, kelopak bungo, daun anggua, sarato warno lambuik langik senjo. Sulua anggua manjalin di sakuliliang teks. Botol ko bavolume 375 mililiter, ukuran ketek nan tergolong baru untuak kategori anggua ko di Chile.

The Recognition

About the A' Design Award Gangsa

Rosé Fungsi Utama: Label Anggua Rose adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Rosé Fungsi Utama: Label Anggua Rose dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Rosé Fungsi Utama: Label Anggua Rose mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimensions & Packaging: Label Dimension: 85x90 mm
Tags: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Production Technology: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Design Challenge: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Research: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiration: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Project Duration: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Operation Flow: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Team Members: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Image Credits: Diego Agurto