Pavomea Dessert Store Identitas Merek Dessert by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Grafik Competition Category.
GangsaGrafik· 2020
Pavomea Dessert Store Identitas Merek Dessert
by Jansword Zhu
Client: Jansword zhu
A' Design Award Gangsa Winner in Grafik Category
Verified Award Winner
Verify Award Status for #101355The Design
About Pavomea Dessert Store Identitas Merek Dessert
Pavomea Dessert Store adolah proyek desain branding jo ruang untuak sabuah merek dessert nan manggabuangkan dessert jo snack jo unsur seni. Konsepnyo diasakan dari ahli teori warna asal Jerman, Goethe, nan mampalajari warna sarato mangambangkan roda warna heksagonal. Logo iko bisa baralih ka tigo mode untuak mangungkapkan ide prisma sarato manambah kontras antaro garih jo bantuak. Skema warno putiah murni manampilkan tema panchromatic. Kamasan (packaging) manggunoan struktur karateh, samantaro desain lampu manggunoan akrilik. Ide tantang cahayo manjadi pemandu bagi sistem branding sarato interior tokonyo.
The Recognition
About the A' Design Award Gangsa
Pavomea Dessert Store Identitas Merek Dessert adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Pavomea Dessert Store Identitas Merek Dessert dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Pavomea Dessert Store Identitas Merek Dessert mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
- Tags
- Art, Dessert, Light, Pure, Prism, hexagon, Goethe
- Production Technology
- Paper structure(package) , Acrylic structure(lamp design)
- Design Challenge
- Control the quality of all the material.
- Research
- Research of Goethe.
- Inspiration
- The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
- Project Duration
- The project started in September 2018 and finished in December 2018 in Beijing.
- Operation Flow
- From the Concept of "Light" to the branding system and space design.
- Patents
- Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
- Team Members
- Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou
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