Gangsa Kamasan · 2020
Winter Navel Pakej Limau
by Chao Xu
- A' Design Award Gangsa 2020 in Kamasan
- CLIENT: Caixiao Tian agricultural development pty ltd
- Estimated Number of Design Views: 12,608
- Verification code C424255ABF · Verify this award
Colors
About Winter Navel Pakej Limau
Rancangan ko untuak mampromosikan limau, nan banamo winter naval, nan dihasilkan dari ladang organik. Pakej ko tamasuak duo ukuran kotak kardus, kartu informasi, jo amplop untuak pangupeh kulik limau. Winter naval baru bisa dipatiok salapeh mandapek baptisan dari ampek musim. Tantangan rancangan ko adolah untuak mangambarkan pentingnyo rutin pertumbuahan nan panjang jo bentuk batang limau nan balain salamo ampek musim di pakej ko. Tim desain mambuek gambar nan diilhami dek carito Jack jo Tangkai Kacang. Menekankan konsep harmoni antaro alam jo manusia.
About the A' Design Award Gangsa
Winter Navel Pakej Limau adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Winter Navel Pakej Limau dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Winter Navel Pakej Limau mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
- Dimensions & Packaging
- this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm - Tags
- package design, food package, fruit package, hand drawing
- Production Technology
- the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
- Design Challenge
- Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
- Research
- we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
- Inspiration
- Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
- Project Duration
- The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
- Operation Flow
- we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
