Perak Kamasan · 2020
Shiny Meadow A2 Fungsi Utamo: Botol Susu
- A' Design Award Perak 2020 in Kamasan
- CLIENT: China Mengniu Dairy Company Co., Ltd.
- Estimated Number of Design Views: 26,982
- Verification code 752594EF6B · Verify this award
Colors
About Shiny Meadow A2 Fungsi Utamo: Botol Susu
Shiny Meadow A2 adolah botol nan didesain untuak susu sagar. Botol ko dibuek dari PET nan tinggi permeabilitasnyo, nan mambari tekstur bak kaco. Bantuaknyo badasar pado botol kaco susu klasik Eropa nan digambar ulang sacaro modern. Bagian nan laweh jo janiah manampakkan susu di dalam, sainggo produak bisa dicaliak langsuang. Tando A2 nan gadang di tangah dikombinasikan jo piramida diet untuak mambantuak citra merek. Botol ko manampuang 720 ml jo ukuran diameter maksimum 80 mm sarato tinggi 238 mm. Desain ko batujuan untuak mangungkapkan kasadarhanaan jo kamurnian.
About the A' Design Award Perak
Shiny Meadow A2 Fungsi Utamo: Botol Susu adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Shiny Meadow A2 Fungsi Utamo: Botol Susu dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Shiny Meadow A2 Fungsi Utamo: Botol Susu adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance. - Dimensions & Packaging
- 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass. - Tags
- Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
- Production Technology
- It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.
In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer. - Design Challenge
- Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
- Research
- Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit. - Inspiration
- The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.
We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive. - Project Duration
- The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai. - Operation Flow
- A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
- Image Credits
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