Perak Seluler · 2021
SberBank Online Fungsi Utamo: Aplikasi Perbankan Bagerak
by SberBank Online Design Team
- A' Design Award Perak 2021 in Seluler
- CLIENT: Sberbank
- Estimated Number of Design Views: 33,881
- Verification code C32A3B52F6 · Verify this award
Colors
About SberBank Online Fungsi Utamo: Aplikasi Perbankan Bagerak
SberBank Online adolah aplikasi perbankan bagerak nan dibuek untuak sabuah bank gadang di Rusia. Ampia kasadonyo produk perbankan dari bank tu tasadio sacaro online malalui aplikasi ko. Layanan perbankan tradisional dipadukan jo fitur gaya hiduik saroman chat, cerito, sarato katalog. Kartu pos jo stiker nan bawarna-warni bisa ditambahkan ka transfer duit untuak mambueknyo labiah personal. Kutiko sabuah transaksi makan wakatu nan lamo, layar animasi ka ditampilkan bukan halaman loading nan kosong. Layar utamo jo layar salamaik-datang dipersonalisasi manuruik lokasi jo wakatu dalam sahari.
About the A' Design Award Perak
SberBank Online Fungsi Utamo: Aplikasi Perbankan Bagerak adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. SberBank Online Fungsi Utamo: Aplikasi Perbankan Bagerak dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. SberBank Online Fungsi Utamo: Aplikasi Perbankan Bagerak adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
- Dimensions & Packaging
- Above iOS 10.0 / Above Android 10.0
- Tags
- Digital Banking, Personalization, Emotional Design, app.
- Production Technology
- Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
- Design Challenge
- One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
- Research
- The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
- Inspiration
- SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
- Project Duration
- In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
- Operation Flow
- There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.
