Wolffstrunk Primary Function: Identitas Korporat by Karen Cuthbert

Perak Grafik · 2021

Wolffstrunk Primary Function: Identitas Korporat

by Karen Cuthbert

A' Design Award Perak 2021 in Grafik
CLIENT: Gerhard Wolff – Wolffstrunk
Estimated Number of Design Views: 39,383
Verification code AE2F2ED4D7 · Verify this award

Visit Site View at A' Design Award Press Release

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About Wolffstrunk Primary Function: Identitas Korporat

Wolffstrunk adolah identitas korporat nan dibuek untuak sabuah merek schnapps buah jo liqueur buah nan diproduksi di sabuah distileri pribadi. Reduksi grafis jo presisi nan mancirian identitas visualnyo. Sabuah figur srigala nan disederhanaan bafungsi sabagai tando desain dari sistem desain korporat, jo bantuak titik aia nan distilir ditambahan ka figur tu. Kapalo nan bisa digarakan mambari tando tu karakter nan lucu sarato mambolehan tata letak nan dinamis. Sistem ko mancakuik tando komposit, dokumen bisnis, label botol, poster, kartu pos, sabuah buku merek, jo animasi website singkek.

About the A' Design Award Perak

Wolffstrunk Primary Function: Identitas Korporat adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Wolffstrunk Primary Function: Identitas Korporat dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Wolffstrunk Primary Function: Identitas Korporat adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Press Kit

Unique Properties: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensions & Packaging: Brandbook: 128 mm x 175 mm, 132 pages
Tags: Corporate Identity, Corporate Design, Brand Design, Logo Design
Production Technology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Design Challenge: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Research: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiration: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Project Duration: The project was my bachelor thesis and took about 4 month time.
Operation Flow: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patents: Copyrights belong to Karen Cuthbert, 2020
Image Credits: #1-#5 Karen Cuthbert, 2020