Perak Grafik · 2020
Fil Fungsi Utamo: Identitas Merek
by Young Huale
- A' Design Award Perak 2020 in Grafik
- CLIENT: By-Enjoy
- Estimated Number of Design Views: 42,088
- Verification code 4B2DC0793C · Verify this award
Colors
About Fil Fungsi Utamo: Identitas Merek
FIL adolah sistem identitas merek nan dibuek untuak sabuah toko nan manjua koleksi desainer sarato barang-barang desain lainnyo. Namo FIL baarti garih dalam bahaso Prancih. Sabuah garih nan sambuang mangalie di tangah-tangah tigo huruf tu, sainggo ide di baliak merek ko manjadi langsuang jo nampak jaleh. Garih tu bisa dipanjangan atau dipendekan, nan mambuek logo ko bisa dipakai dalam babagai panjang jo babagai posisi tapi tatap manjago satu citra nan sarupo. Identitas ko diterapkan pado tando toko, kartu namo, kemasan, alat tulih, tando namo, tas jinjiang, sarato barang-barang dari kertas.
About the A' Design Award Perak
Fil Fungsi Utamo: Identitas Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Fil Fungsi Utamo: Identitas Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Fil Fungsi Utamo: Identitas Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently. - Dimensions & Packaging
- Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
- Tags
- Brand/visual system/logo/clothing/fashion/store/modern/design
- Production Technology
- Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
- Design Challenge
- The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
- Research
- FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
- Inspiration
- The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
- Project Duration
- 2019.09
- Operation Flow
- The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
- Image Credits
- Photographer:Zou Xunkai
