Basi Kamasan · 2020
Utobeera Pambungkuih Bir Buah
by Jansword Zhu
- A' Design Award Basi 2020 in Kamasan
- CLIENT: Jansword zhu
- Estimated Number of Design Views: 14,937
- Verification code 83BE34CBB2 · Verify this award
Colors
About Utobeera Pambungkuih Bir Buah
Utobeera adolah rancangan pambungkuih untuak bir buah. Namo Utobeera diilhami dek kato Utopia, sarato mancerminkan nilai-nilai merek iyolah kasamoan, hak asasi manusia, karagaman, kaunikan, sarato cinto. Ampek tokoh takanal dari sajarah sani diinterpretasi ulang jo gaya ilustrasi psikedelik: laki-laki batopi karajo Rene Magritte, saorang gadih jo baju Cino, Bacchus, dewa anggur, sarato dewa umua panjang Cino. Satiok buah dalam karyo asli digantikan jo figur buah digital. Rancangan ko marujuak ka budaya cyberpunk sarato manggunokan warna Pantone jo teknik cetak foil.
About the A' Design Award Basi
Utobeera Pambungkuih Bir Buah adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Utobeera Pambungkuih Bir Buah dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Utobeera Pambungkuih Bir Buah dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Press Kit
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
