Sierra Cantabria Primary Function: Labe Anggur by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kamasan Competition Category.
PerakKamasan· 2020
Sierra Cantabria Primary Function: Labe Anggur
by Estudio Maba
Client: Bodegas y viñedos Sierra Cantabria
A' Design Award Perak Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #102555The Design
About Sierra Cantabria Primary Function: Labe Anggur
Sierra Cantabria adolah rancangan labe untuak sakaluargo anggur nan dihasilkan dek pabrik anggur tradisional Spanyol. Jenih anggurnyo banyak, mangko labenyo babagi ciek bahaso visual tapi tatap manjago pabedoan nan aluih di antaro botol-botolnyo. Simbol heraldik nan dipakai dek kaluargo tu salamo 150 taun dipadukan jo hirarki nan jaleh dari elemen tipografi. Sistem ko manghasilkan 53 kombinasi labe untuak botol Bordeaux jo Burgundy. Satiok labe dicetak di ateh karateh katun jo relief tinggi, stempel, sarato sapuan pernis. Tujuannyo adolah manciptokan jenih anggur nan klasik jo ekspresif jo citra merek nan konsisten.
The Recognition
About the A' Design Award Perak
Sierra Cantabria Primary Function: Labe Anggur adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Sierra Cantabria Primary Function: Labe Anggur dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Sierra Cantabria Primary Function: Labe Anggur adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- Wine, design, bottle, label, brand
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
- Research
- A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
- Inspiration
- The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
- Project Duration
- January to September 2019
- Operation Flow
- The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
- Patents
- Bodegas y Viñedos Sierra Cantabria
- Team Members
- Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño - Image Credits
- Estudio Maba
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