Paranormal Kemasan Anggur by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Ameh in Desain Kamasan Competition Category.
AmehKamasan· 2020
Paranormal Kemasan Anggur
by Estudio Maba
Client: Bodegas Baron
A' Design Award Ameh Winner in Kamasan Category
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- Verified Award Winner
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The Design
About Paranormal Kemasan Anggur
Paranormal adolah desain kemasan untuak sakaluarga anggur nan disajikan dalam botol Bordeaux jo Burgundy. Tema grafiknyo badasarkan fenomena nan aneh jo indak tajalehkan, nan dipalakukan jo misteri sarato ironi. Ukiran digital nan rinci maingekkan ka buku-buku kuno alkimia jo naskah-naskah kuno. Jenis huruf digambar jo panampilan nan lah tuo sarato indak persis, saroman jo catak manual. Satiok label dibuek dari karateh kapeh jo relief tinggi, stempel, sarato goresan pernis. Desain iko dimukasuik untuak tahan lamo jo mamungkinkan carito baru untuak satiok taun panen atau varietas anggur.
The Recognition
About the A' Design Award Ameh
Paranormal Kemasan Anggur adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Paranormal Kemasan Anggur dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Paranormal Kemasan Anggur malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Team Members
- Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres - Image Credits
- Estudio Maba
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