Gangsa Grafik · 2020
Pizzamax Identitas Mereak
- A' Design Award Gangsa 2020 in Grafik
- CLIENT: Salvita Design
- Estimated Number of Design Views: 13,056
- Verification code A9B39125CA · Verify this award
Colors
About Pizzamax Identitas Mereak
Pizzamax marupokan identitas mereak untuak sabuah rantai restoran pizza ketek di Lithuania. Identitas nan sabalunnyo mancampuakan babarapo gaya grafis sarato indak mambarikan kesan mereak nan jaleh ka pelanggan. Rancangan baru ko manggunokan logo nan disederhanokan jo warna merah, hitam, jo putiah, warna-warna nan taikaik jo pizza klasik Italia. Kato "pizza" jo "max" diletakkan di sisi nan bulieh baliak pado kartu namo jo kotak pizza. Huruf M jo X mampunyoi ujuang malengkuang nan mangganbarkan tukang roti mambaok pizza jo lengan nan luruih. Identitas ko diaplikasikan pado kartu namo, kop surek, kotak pizza, sarato pakaian.
About the A' Design Award Gangsa
Pizzamax Identitas Mereak adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Pizzamax Identitas Mereak dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Pizzamax Identitas Mereak mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Dimensions & Packaging
- I created business cards, letterhead, pizza box and clothing branding.
- Tags
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use classic colors on white and black backgrounds.
- Design Challenge
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Research
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Inspiration
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Project Duration
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Operation Flow
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Image Credits
- Copywriter Erin Hope Stevens
