BlackDrop Identitas Merek by Aleks Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Grafik Competition Category.

PerakGrafik· 2020

BlackDrop Identitas Merek

by Aleks Brand

Client: Aleks Brand

A' Design Award Perak Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #102722

View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Identitas Merek

Iko alah Proyek Strategi Merek dan Identitas pribadi. BlackDrop adolah rantai toko dan merek nan manjua dan mandistribusikan kopi. BlackDrop adolah proyek pribadi nan awalnya dikembangkan untuak manentukan nada dan arah kreatif untuak bisnis kreatif freelance pribadi. Identitas Merek iko alah dicipta untuak tujuan mamposisikan Aleks sabagai konsultan merek nan dipercayoi dalam komunitas startup. BlackDrop malambangkan merek startup nan licin, kontemporer, dan transparan nan batujuan untuak manjadi merek nan abadi, mudah dikenal, dan mamimpin industri.

The Recognition

About the A' Design Award Perak

BlackDrop Identitas Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. BlackDrop Identitas Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. BlackDrop Identitas Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand